Price Decreases in FTTP on Demand Although it Remains a Niche Service

Future starts here

2021 Update:  Price changes haven’t really changed FTTP on Demand, which still represents an expensive option.

There have been developments aimed at stimulating the adoption of Fibre to the Premises (FTTP). Openreach has recently announced significant price decreases in its FTTP on Demand product from February 2018, which (with the help of a forthcoming nationwide gigabit voucher scheme) may fuel adoption of FTTP. This is a promising development and may mark the turning point in the fortunes of true fibre to the premises in the UK.

FTTP on Demand was launched by BT in April 2013, making FTTP available to anyone served by Fibre to the Cabinet (FTTC). To understand the differences between FTTP and FTTC, read our article:

What is Fibre Broadband?


However, hopes that FTTP on Demand would have wide appeal were dashed by high pricing, which actually increased after launch. Back in January 2014, we reported on price increases to BT’s offering:

Latest Pricing Positions FTTP as a Niche Production


These price increases effectively ‘hit the nail in the coffin’ for FTTP on Demand becoming an attractive mainstream broadband service with widespread appeal. Over the past two years, it is unsurprising that few ISPs have decided to offer FTTP on Demand services. There have been three main drawbacks to FTTP on Demand:

  • a minimum 36 month contract
  • substantial ongoing monthly costs (with a typical monthly cost of about £200 inclusive of VAT charged by ISPs)
  • significant upfront installation fees (related to the distance between the fibre connection – near the fibre street cabinet – and the premises).


New FTTP on Demand pricing from February 2018, with monthly rental decreasing by 62%

The latest pricing for FTTP on Demand announced by Openreach makes three major changes from February 2018:

  • a reduction in the minimum contract period, from 36 months to 12 months
  • a reduction in ongoing monthly costs (depending on the speeds required)
  • a major change in how upfront installation fees are charged (although very little information is currently provided on this).

Signing up to a three-year contract is quite a commitment for many small businesses, so a dramatic reduction in the contract period to just 12 months is very welcome. This provides the opportunity for businesses and consumers to subscribe to FTTP services without having to commit to a very long, and expensive, contract.

Openreach has announced a significant reduction in annual rental costs – essential reversing the damaging price increases in 2014. For its 330Mbps download/30 Mbps upload FTTP on Demand service, Openreach currently charges an annual rental of £1188 (excluding VAT). From February 2018, this annual rental will be decreased by 62% to £456 (excluding VAT). As discussed below, this should mean that ISPs will be able to charge significantly less than £100 per month (inclusive of VAT)  rather than the £200 per month they charge now.

Currently, Openreach charges a significant upfront fee for the installation of FTTP on Demand, which encompasses a fixed connection charge and a so-called distance-based charge (which increases with the distance between the fibre connection point near the street cabinet and the premises). From February 2018, the fixed connection charge will be decreased from £750 (excluding VAT) currently to £92 (excluding VAT) for a 330 Mbps download/30 Mbps upload service. Furthermore, the distance-based charge is being replaced by a build charge. Openreach will provide estimates of build charges on a case-by-case basis. Reflecting lower installation costs for fibre installations today, we believe that these charges will be lower than current distance-based charges although the size of the reductions remains to be seen. There will be the opportunity for businesses and households to ‘club together’ to reduce their build charges and, as discussed below, voucher schemes may also be able to cover upfront installation charges.

From February 2018, Openreach is also introducing a broader range of FTTP on Demand services, with pricing dependent on download and upload speeds, as shown in Table 1.

Download speedUpload speedCurrent annual rentalAnnual rental (Feb 2018)Current connection chargeConnection charge (Feb 2018)
330 Mbps30 Mbps£1188£456£750£92
330 Mbps50 MbpsN/A£456N/A£92
500 Mbps165 MbpsN/A£660N/A£500
1000 Mbps220 MbpsN/A£960N/A£500

Table 1: Before and after Openreach charges for FTTP on Demand (excluding VAT)


Changes could open the door to monthly subscriptions below £100 per month

The Openreach prices shown above are those paid by ISPs and do not represent the prices that end customers have to pay, since providers have additional costs to provide service. However, substantial price declines from Openreach will, obviously, help to lower prices paid by end customers.

Currently, FTTP on Demand services are offered by very few providers but the new pricing could change this as providers will potentially be able to offer monthly subscriptions well below £100 per month (inclusive of VAT).

One provider of FTTP on Demand is Cerberus Networks, which currently charges £165 per month excluding VAT (£198 per month inclusive of VAT) for FTTP on Demand. FTTP on Demand for 330Mbps download/30Mbps upload speeds may be available for a monthly price of about £90 inclusive of VAT. We will report on real prices when they are eventually announced. Increased competition could enable prices to be reduced to below this level.


Nationwide voucher schemes could help fuel adoption on FTTP on Demand

There seems to be increasing political to ensure that the UK does not lag behind leading countries in the world on the rollout and adoption of full fibre networks. In a speech to the Broadband Stakeholder Group 2017 Conference, Minister for Digital, Matt Hancock, said:

“While completing the rollout of today’s technology is important, we are determined to be on the front foot with the technology of tomorrow too. That means full fibre. We cannot stress enough that full fibre is the future. For we are in the very early days. UK full fibre coverage is just 3%. This will not stand. We will strain every sinew to get it rolled out in Britain.”

Matt Hancock repeated this commitment at an event this month held in Cambridge for Connecting Cambridgeshire, which I attended.

Matt Hancock

The UK Government has announced that it will invest £200 million to fund locally-led projects to deliver more true fibre connections across the UK. As an early part of this programme, the UK Government is currently testing  – with an investment of £2 million – a new Gigabit Voucher Scheme to help finance the cost of FTTP to accelerate the deployment and take-up of full-fibre networks. Vouchers are being tested in:

  • Aberdeen and Aberdeenshire
  • Bristol, Bath and North East Somerset
  • Coventry and Warwickshire
  • West Yorkshire.

You can view information on the scheme by following the link below:

Department for Digital, Culture Media & Sport: Gigabit Broadband Voucher Scheme


The scheme offers grants of up to £3000 to upgrade business broadband connections to a Gigabit-capable connection. It is expected that these pilot voucher schemes will be expanded across the UK. All connections supported by vouchers must be “capable” of delivering broadband connectivity at or above 1Gbps (which FTTP on Demand is) and must deliver a minimum of 100 Mbps. Vouchers cannot be used to pay VAT and cannot be used to support ongoing costs (i.e. monthly subscription charges). They can be used, however, towards the upfront costs of installing a FTTP on Demand connection.

With proper awareness building by the Government and local authorities, there could be strong demand for vouchers to help install FTTP on Demand connections now that ongoing subscription costs from February 2018 will be relatively affordable for small businesses.

2021 update: We do not recommend opting for FTTP on Demand unless the pricing is affordable in your area. Read our FTTP guide on how to bring FTTP to your community more cheaply:

Guide For Rural Communities: How To Get Fibre-to-the-Premises (FTTP) Now!


Other pages you may be interested in:

Blog  |  Increase Broadband Speed Guide